Client: Art House is a double-screen independent movie theatre screening independent features, Art House films, and alternative films. The theatre aesthetic features oversized comfy chairs, love seats, and armchairs. Refreshments are served within the theatre, offering gourmet snacks, wine, and craft beer. 

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Brand Promise: Providing a comfortable luxurious environment to entice people to seek alternative films. Art House believes in the artistry and the craft of film. It honours these beliefs by providing a unique film experience for the viewer.

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Key Research: The target audience is 25+ who consider themselves cultured, social, and enjoy a night out. They appreciate the cultured independent arts. Individuals who seek out films outside of the cultural mainstream and enjoy cult classic films.

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Brand Standards: The establishment of a complete brand guide. Providing the font system, colour system, and detailed guidelines for brand identity. 

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Deliverables: Mock-ups of uniforms, tickets, concession packaging, and the website design and layout.