Lemon Candy Designs
Green Space Identity
Skills
Print and Brand Identity
Tools
InDesign, Photoshop, and Illustrator
Year
2021
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Toronto Film School | Academic Work
Green Space is a landscaping organization specializing in designing an urban experience connected to nature. The brand needed a new logo design and branding aesthetic to use across multiple touchpoints.
Green Space’s brand identity needed to capture the juxtaposition of these two environments. The logo uses a high contrasting continuous stroke to create an urban city silhouette. Within the outline, green monochromatic shapes show the connection to nature is at the heart of Green Space’s designs. The green monochrome forms and the solid black line can be used playfully by designers to create a strong brand presence across their many touchpoints, from folders to hoardings.
Approach One
This approach allows Green Space to showcase and incorporate images of their landscaping design. The green shapes inspired by the logo overlay these images and frame and highlight aspects of Green Space's work.
Approach Two
This approach relies on the continuous single-line silhouette of the city. This guides the viewer through the layout. The elements are separated into different
sections to make up a city. The linework, green geometric shapes, and typography make up the buildings in the city line.
